THE CASE OF SAAB AUTOMOBILE AB – From core capabilities into core rigidities – A trajectory towards demise (Second Part)
THE FIRST PART
GM‘s decision to develop products for a wider market (thus losing appeal in the eyes of historical customers) and inconsistent industrial choices (“sometimes it seemed that everything had to be produced in Rüsselsheim, other times in Trollhättan, even Opel cars”) lead to an inevitable decline in sales.
Only the collapse recorded in 1996 (90,000 cars) convinced the Americans to change course, focusing on volume growth (abandoning the attention on cost reduction and efficiency) and leaving more autonomy to Saab; which achieved its best result ever in 1999, with 131,240 cars produced.
Even for the second generation of the 9-3 Sport Sedan launched in 2003 more autonomy was left to Saab, which was paid dearly: costs increased (by 23% for purchased components) also because too much money was… Read the rest
THE CASE OF SAAB AUTOMOBILE AB – From core capabilities into core rigidities – A trajectory towards demise (Part First)
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THE CASE OF SAAB AUTOMOBILE AB – From core capabilities into core rigidities – A trajectory towards demise (Second Part)
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THE CASE OF SAAB AUTOMOBILE AB – From core capabilities into core rigidities – A trajectory towards demise (Second Part)
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2021, the list of the most read posts on Automotive Space
11 Years of AUTOMOTIVE SPACE and also this year we publish the list of most read posts! I chose to publish the 10 most read posts to understand what is more interesting for our readers and give a list of posts, to the readers, that the Community deem worthy of being read. Automotive Space is on line since 11 years (with about 290 posts issued); please, contact us (redazione@automotivespace.eu) if you are interested to publish your point of view on automotive field. We are always searching international contacts to have different approach, also if you are only interested to make Personal Branding, and you have a deep knowledge of Automotive Field,...Electric Cars
2021, the list of the most read posts on Automotive Space
11 Years of AUTOMOTIVE SPACE and also this year we publish the list of most read posts!
I chose to publish the 10 most read posts to understand what is more interesting for our readers and give a list...
