“If you sell something you obtain a customer today. If you help somebody you obtain a customer for all life long.” The Social Customer Service combines, in the customer service, the social network, which communications are public. It’s new aspect, if compared with a traditional “not social” customer care, is the fact that the conversations are public and could be read by everyone. This kind of Social service is “required” from those clients who put a very strong pressure on companies, whatever the type of product is. This pressure can be highlighted through some data: each web user has an average of 5 accounts on social networks; every minute on 4, sailing on the web, is spent on social networks. Furthermore, the WeareSocial survey about the European date shows that:… Read the rest